Onco - an all in one big data saas solution for oncologists

My Role: UX Research, User testing, UX Design, UI Design, Prototyping.

Project duration: 4 Months.

Tools: Figma

Overview

As a part of my advanced UX/UI Design course, we were asked to plan and design a SaaS product that will be used by organizations or professionals with social missions or NGOs.

Background

Cancer is a leading cause of death worldwide, accounting for nearly 10 million deaths in 2020. A correct cancer diagnosis is essential for appropriate and effective treatment. It is a race against time, and when oncologists supervise and manage each patient's health throughout the disease, they must work efficiently and carefuly in order to provide the most effective treatment as quickly as possible.

Relevant data and information is available everywhere, but it is scattered throughout many websites, agendas, articles and softwares. In addition, we saw how a global collaborative effort in trying to manage and solve the Covid-19 pandemic using Big-Data has led to an effective and rapid medical solutions.

The Problem

Today, there is no accurate and centralized big numbered data about cancer and its treatments, essential data that should help oncologists pinpoint the best correlated treatment for all of their different patients.

First things first let’s understand the user

Understanding The User

User’s main pain point

1- Based on interview with Dr. Baron: Doctors want to give their patients the best treatment out there but they don't have the tools to compare and analyze treatment easily and effectively for each patient.

2- Based on interview with Dr. Omri: Doctors today use multiple softwares, website and books simultaneously while working and it can get frustrating when trying to work efficiently.

3- Based on interview with Dr. Galit: An abundance of patients that are under constant treatment for many years create an overflow of data that is hard to organize.

The Solution

A medical software that is based on driven data from other medical softwares doctors already use, and by collecting this worldwide data, the system assists oncologists by giving each specific case its most effective correlated treatment options while also helping him manage their patients files, analyzing them and comparing them.

Our Goals and KPI’s

We want cancer patients to recieve the most accurate and tested treatment that is relevant to their specific case and condition.

The main KPI’s:
-Does the system provide the most accurate treatment solution to a patient?
-Does the system help organize patient data efficiently?
-Does the system shorten the user’s search and research processes?
-How long does it take the user to compare medical data?
-Drop rate

UX Research

To get to know our users better, we needed to conduct a UX research to identify and understand our users needs in order to design without biases. During the UX research process, we interviewed potential users and based user personas accordingly. We’ve also created user stories and a journey map.

User Interviews

To better understand a doctors workflow and their needs, we interviewed three doctors from three different residencies.

Takeaways from the Interviews

-We understood their core main needs.
-They need a centralized platform that shortens their treatment searching process so they won’t have to use multiple different softwares and agendas.
-They would like to have a option to compare data easily (globaly and localy).
-They want a software that collects huge numbered data and assists them throughout the treatment journey for each specific patient and his case.
-They need a better place to organize their patients and manage their progress easily.

User Persona:

User Story: As a breast cancer oncologist based in Tel-Aviv, I want a platform that helps me save time on researching treatments for my patients, so I can give them the right treatment according to their condition and increase their survival chance.

Problem Statement: Alexander is a breast cancer oncologist based in Tel-Aviv, who needs a platform that helps him save time on researching and finding the best treatment for him patients, to assist the patient better by giving him accurate and the best efficient treatment there is

Journey Map

Oncologist’s Current state journey map

Ideation Process

After conducting research and interviews with our users, we had a better understanding of their needs so now we can start ideating based on the research.